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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
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- Serp (Search Engine Ranking Results Page)
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- Google Maps
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Tom Johnston Is The Smart Choice For SEO
Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is an experienced professional which has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you will need.
Johnston needs a three-step procedure for SEO. On-page optimization is the initial step of your process. This process involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can display the major search engines what your blog should be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your website is a trustworthy method to obtain information.
The third step is local search engine optimization. This really is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the help you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will assist you to see which search phrases are yielding greatest results. It will likewise demonstrate the way your search rankings have been improving from month to month.
Google Analytics will be set up on your website, which means it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the website visitors to your site have realized your website via search engine listings.
If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will likely compare your website to competing sites. As this consultation will probably be totally free, there is no reason behind you do not to make the most of it.
It’s necessary for your company to get optimized for search engines like google. Strong SEO is essential to the fitness of any company. Whether you have a big national company or possibly a small, locally-based company, you can rely Tom Johnston {to handle|to deal with|to take care of
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