Insights

Lessons from fifteen years of local SEO, written from the sites we run ourselves.

• Why we replaced 4,000 city pages with fewer, deeper onesWhat 15 years of local SEO taught us: one complete page per city, with a tab per service, beats thousands of near-duplicate keyword-plus-city pages.
• Writing pages that AI search can quoteAI answer engines read the first and last passages of a page most heavily. Here is the simple structure we use on every page we publish.
• Honest comparison pages earn links that lastHow we write "best supplier in a city" comparisons: real companies, verifiable facts, "best for" labels and a disclosed connection.