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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Tom Johnston Is Your Best Option For SEO

Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll receive the Search marketing services you will need.

Johnston requires a three-step method of SEO. On-page optimization is the first task of the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization can present the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your internet site is a reliable source of information.

The third step is local search engine optimisation. This really is required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the help that you desire. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search terms are yielding the greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

Google Analytics is going to be set up on your web site, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your blog have found your website via search engines like google.

If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your website to competing sites. Because this consultation will be totally free, there is absolutely no cause of you not to take advantage of it.

It’s essential for your organization being optimized for search engines. Strong SEO is important to the fitness of any company. Whether you operate a sizable national company or a small, locally-based company, you can depend on Tom Johnston {to handle|to deal with|to take care of