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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Boston Massachusetts

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is the first step from the process. This process involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can present search engines what your web site ought to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your site is a trustworthy way to obtain information.

The next step is local search engine marketing. This is certainly necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll get the support that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will help you to see which search terms are yielding the greatest results. It will also show you the way your search rankings have been improving from month to month.

Google Analytics will likely be installed on your web site, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the website visitors to your blog are discovering your web site via search engines like yahoo.

If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis may also compare your website to competing sites. Since this consultation will probably be totally free, there is not any cause of you not to take advantage of it.

It’s necessary for your business to be optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you run a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.

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