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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Tom Johnston Is The Best Option For SEO

Professional SEO can benefit your business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, poor quality SEO may be damaging to your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search marketing services you will need.

Johnston has a three-step approach to SEO. On-page optimization is step one of your process. This technique involves making changes to a site as a way to improve its search engine rankings. On-page optimization can present search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is ways to show search engines that your site is a reliable source of information.

Your third step is local search engine optimization. This is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you need. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will enable you to see which search terms are yielding the best results. It will reveal to you the way your search rankings have been improving from month to month.

Google Analytics will probably be attached to your site, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the targeted traffic to your website have found your web site via search engines like google.

If you’re considering dealing with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will probably be totally free, there is not any cause of you do not to benefit from it.

It’s important for your small business being optimized for search engines like google. Strong SEO is important to the fitness of any company. Whether you manage a large national company or a small, locally-based company, you can depend on Tom Johnston {to handle|to deal with|to take care of