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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
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Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, bad quality SEO could be damaging to the site. Tom Johnston offers the expert SEO services you need. Johnston is definitely an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll have the Search marketing services you will need.
Johnston has a three-step procedure for SEO. On-page optimization is the initial step from the process. This technique involves making changes to your site as a way to improve its search engine results. On-page optimization can show search engines what your blog needs to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a reliable way to obtain information.
The next step is local search engine optimization. This can be essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the services that you require. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will demonstrate the way your search rankings are already improving from month to month.
Google Analytics will likely be installed on your web site, which suggests it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the people to your site have found your site via search engines.
If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will even compare your website to competing sites. As this consultation will probably be free of charge, there is not any reason behind you not to take advantage of it.
It’s essential for your organization being optimized for search engines like yahoo. Strong SEO is essential to the fitness of any organization. Whether you manage a big national company or possibly a small, locally-based company, you can trust Tom Johnston {to handle|to deal with|to take care of
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