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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
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- Serp (Search Engine Ranking Results Page)
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- Google Maps
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Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can offer the expert SEO services that you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll receive the SEO services you want.
Johnston has a three-step approach to SEO. On-page optimization is step one in the process. This method involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines like Google what your web site needs to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy supply of information.
Your third step is local search engine marketing. This can be essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the services that you desire. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which search terms are yielding ideal results. It will likewise show you how your search rankings are already improving from month to month.
Google Analytics will probably be placed on your blog, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your website have realized your web site via search engine listings.
If you’re interested in working with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation is going to be absolutely free, there is not any basis for you not to take advantage of it.
It’s vital for your organization to become optimized for search engines like google. Strong SEO is vital to the health of any organization. Whether you run a huge national company or possibly a small, locally-based company, you can trust Tom Johnston {to handle|to deal with|to take care of
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