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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving San Jose California

Tom Johnston Is The Best Option For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO might be damaging in your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the SEO services you require.

Johnston has a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes to a site as a way to improve its search engine results. On-page optimization can display search engines like Google what your site needs to be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a reliable method to obtain information.

The next step is local search engine optimization. This can be important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll can get the services that you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will enable you to see which search terms are yielding the greatest results. It will also demonstrate the way your search rankings have been improving from month to month.

Google Analytics will probably be installed on your site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to see what percentage of the website visitors to your website have realized your site via search engines like yahoo.

If you’re thinking about utilizing Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will also compare your site to competing sites. As this consultation is going to be absolutely free, there is not any cause of you not to make the most of it.

It’s essential for your business to become optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you run a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to learn more.

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