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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arizona

      Local SEO Marketing Company Serving Scottsdale Arizona

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO may be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step in the process. This procedure involves making changes to a site as a way to improve its search engine rankings. On-page optimization can show search engines what your web site must be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your site is a trustworthy source of information.

      The 3rd step is local search engine optimization. This is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will likewise reveal to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be set up on your website, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the people to your web site are discovering your blog via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will likely compare your website to competing sites. Simply because this consultation will be free of charge, there is not any basis for you do not to take advantage of it.

      It’s necessary for your company to get optimized for search engines like google. Strong SEO is important to the health of any organization. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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