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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Minnesota
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Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is an experienced professional that has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll get the Search marketing services you will need.
Johnston takes a three-step method of SEO. On-page optimization is the initial step in the process. This method involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your blog needs to be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a means to show search engines that your website is a reliable source of information.
The next step is local seo. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the assistance that you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will enable you to see which search phrases are yielding ideal results. It will likewise reveal to you how your search rankings have been improving from month to month.
Google Analytics will likely be attached to your web site, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what percentage of the website visitors to your blog have realized your blog via search engine listings.
If you’re considering working with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Simply because this consultation is going to be totally free, there is no reason behind you do not to make the most of it.
It’s important for your small business to be optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any company. Whether you operate a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston {to handle|to deal with|to take care of
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