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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Tom Johnston Is Your Smart Choice For SEO

Professional SEO can benefit your organization in numerous ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO may be damaging to the site. Tom Johnston offers the expert SEO services that you require. Johnston is an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search engine optimization services you require.

Johnston needs a three-step procedure for SEO. On-page optimization is the first task of the process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your site ought to be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your website is a reliable method to obtain information.

The next step is local search engine marketing. This is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will help you to see which keyphrases are yielding the best results. It is going to reveal to you the way your search rankings happen to be improving from month to month.

Google Analytics will likely be attached to your site, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the visitors to your site have found your web site via search engines like google.

If you’re thinking about dealing with Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis may also compare your website to competing sites. As this consultation will probably be free of charge, there is not any reason behind you do not to take full advantage of it.

It’s essential for your small business to become optimized for search engines like yahoo. Strong SEO is essential to the health of any company. Whether you operate a huge national company or possibly a small, locally-based company, you can rely Tom Johnston {to handle|to deal with|to take care of