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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Rochester New York

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO may benefit your company in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search engine optimization services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is the initial step of your process. This procedure involves making changes into a site in order to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your website should be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable source of information.

      The next step is local search engine optimisation. This is certainly essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the services you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will allow you to see which search terms are yielding greatest results. It will also reveal to you how your search rankings are already improving from month to month.

      Google Analytics will be attached to your website, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the website visitors to your web site are discovering your web site via search engine listings.

      If you’re enthusiastic about utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your website to competing sites. Simply because this consultation will probably be absolutely free, there is not any reason behind you do not to make the most of it.

      It’s important for your company to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you run a big national company or a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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