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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving San Diego California
Tom Johnston Is The Best Choice For SEO
Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll obtain the Search marketing services you will need.
Johnston needs a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes to some site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog ought to be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your internet site is a reliable supply of information.
The third step is local search engine optimization. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be able to get the support that you desire. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will demonstrate how your search rankings have been improving from month to month.
Google Analytics is going to be attached to your website, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your web site have found your site via search engine listings.
If you’re enthusiastic about dealing with Tom Johnston, you may contact him for any free video analysis of the site. The analysis may also compare your blog to competing sites. Since this consultation will probably be absolutely free, there is not any basis for you not to take full advantage of it.
It’s essential for your company to get optimized for search engine listings. Strong SEO is essential to the fitness of any business. Whether you manage a huge national company or even a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.
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