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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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Tom Johnston Is Your Smart Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can offer the expert SEO services you need. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll have the Search engine optimization services you will need.

Johnston has a three-step method of SEO. On-page optimization is the first step in the process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can present search engines like Google what your web site must be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a way to show search engines that your site is a reliable source of information.

The next step is local search engine optimisation. This is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the help that you require. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search phrases are yielding greatest results. It will also demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will be set up on your website, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the website visitors to your website have found your blog via search engines like yahoo.

If you’re interested in utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will likely compare your web site to competing sites. Simply because this consultation will likely be totally free, there is absolutely no reason for you not to benefit from it.

It’s necessary for your small business being optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you run a large national company or even a small, locally-based company, you can trust Tom Johnston {to handle|to deal with|to take care of