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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Austin Texas

Tom Johnston Is The Best Option For SEO

Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, bad quality SEO may be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll have the SEO services you need.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to your site in order to improve its search engine results. On-page optimization can display the major search engines what your blog ought to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy supply of information.

The next step is local search engine marketing. This really is required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the help that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which search terms are yielding ideal results. It will show you how your search rankings happen to be improving from month to month.

Google Analytics will likely be attached to your website, which implies it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to see how many of the targeted traffic to your web site are discovering your web site via search engine listings.

If you’re enthusiastic about dealing with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will likely compare your website to competing sites. Because this consultation will probably be absolutely free, there is no reason behind you not to take advantage of it.

It’s vital for your small business being optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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