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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your small business in several ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, poor quality SEO may be damaging for your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is surely an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you require.

Johnston needs a three-step procedure for SEO. On-page optimization is the first step from the process. This procedure involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your site is a reliable supply of information.

Your third step is local seo. This can be necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which search terms are yielding greatest results. It will demonstrate the way your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your web site, which suggests it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to view what number of the website visitors to your blog have found your blog via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation will likely be free of charge, there is not any basis for you do not to benefit from it.

It’s vital for your business being optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you have a big national company or a small, locally-based company, you can trust Tom Johnston {to handle|to deal with|to take care of