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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Thorne Bay Alaska
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, bad quality SEO could be damaging to the site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you want.
Johnston needs a three-step strategy to SEO. On-page optimization is the first task of your process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your blog needs to be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your internet site is a reliable way to obtain information.
Your third step is local search engine optimization. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the services that you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will help you to see which search terms are yielding ideal results. It will likewise demonstrate how your search rankings have already been improving from month to month.
Google Analytics will be set up on your website, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your web site are finding your blog via search engine listings.
If you’re thinking about working together with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will also compare your website to competing sites. Because this consultation is going to be absolutely free, there is not any reason behind you do not to benefit from it.
It’s important for your organization to get optimized for search engines. Strong SEO is important to the fitness of any company. Whether you run a big national company or even a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.
Internet Marketing Service
Search Engine Optimization
Best Local SEO Expert Agency Firm
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- On Page Optimziation
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- Mobile & Phone
- Link Building
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