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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Alaska

      Local SEO Marketing Company Serving Galena Alaska

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your small business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site must be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your website is a trustworthy source of information.

      The 3rd step is local search engine optimization. This can be required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will assist you to see which search phrases are yielding the greatest results. It will likewise show you how your search rankings have been improving from month to month.

      Google Analytics will probably be set up on your website, which suggests it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to discover what number of the targeted traffic to your web site have found your web site via search engines.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis may also compare your web site to competing sites. Because this consultation is going to be free of charge, there is not any cause of you do not to benefit from it.

      It’s important for your business being optimized for search engines. Strong SEO is vital to the healthiness of any organization. Whether you operate a huge national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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