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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Atqasuk Alaska
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will benefit your organization in several ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, low quality SEO could be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll obtain the SEO services you will need.
Johnston requires a three-step strategy to SEO. On-page optimization is the first step in the process. This process involves making changes to some site in order to improve its search engine results. On-page optimization can show the major search engines what your blog should be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your site is a trustworthy source of information.
The 3rd step is local search engine marketing. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll get the assistance you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It is going to reveal to you the way your search rankings happen to be improving from month to month.
Google Analytics will likely be attached to your blog, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the people to your site are discovering your blog via search engines like google.
If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your website to competing sites. Simply because this consultation will probably be totally free, there is no cause of you do not to benefit from it.
It’s essential for your small business to become optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you have a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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