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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Atqasuk Alaska
Tom Johnston Is The Most Suitable Choice For SEO
Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll have the Search engine optimization services you want.
Johnston has a three-step method of SEO. On-page optimization is the first step of your process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your blog should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a way to show search engines that your internet site is a trustworthy supply of information.
The next step is local search engine optimization. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the services that you need. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which search terms are yielding the greatest results. It will explain to you the way your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your web site, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the people to your blog are finding your web site via search engine listings.
If you’re interested in dealing with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will even compare your website to competing sites. As this consultation will likely be free of charge, there is absolutely no cause of you do not to benefit from it.
It’s necessary for your business to get optimized for search engines. Strong SEO is vital to the health of any company. Whether you have a large national company or a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.
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