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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Seward Alaska
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO can benefit your company in many ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is surely an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll have the Search marketing services you want.
Johnston has a three-step strategy to SEO. On-page optimization is the first task of the process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can present the major search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy method to obtain information.
Your third step is local search engine optimization. This is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be capable of getting the support that you require. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It will also demonstrate how your search rankings happen to be improving from month to month.
Google Analytics will probably be installed on your website, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the people to your web site are discovering your blog via search engine listings.
If you’re interested in utilizing Tom Johnston, you may contact him for any free video analysis of your own site. The analysis may also compare your blog to competing sites. Simply because this consultation will probably be totally free, there is no reason for you do not to benefit from it.
It’s vital for your business being optimized for search engines like google. Strong SEO is crucial to the fitness of any business. Whether you have a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
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