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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Glennallen Alaska
Tom Johnston Is Your Smart Choice For SEO
Professional SEO may benefit your business in many ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search engine optimization services you require.
Johnston takes a three-step method of SEO. On-page optimization is step one of the process. This process involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can present search engines what your site needs to be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a means to show search engines that your website is a trustworthy way to obtain information.
Your third step is local search engine marketing. This can be required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which search terms are yielding the best results. It will also demonstrate the way your search rankings are already improving from month to month.
Google Analytics will probably be attached to your blog, which means it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to see what number of the visitors to your site are finding your web site via search engines.
If you’re interested in working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will also compare your site to competing sites. As this consultation will probably be absolutely free, there is no cause of you do not to make the most of it.
It’s essential for your organization to get optimized for search engine listings. Strong SEO is crucial to the fitness of any organization. Whether you operate a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.
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