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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Palmer Alaska
Tom Johnston Will Be Your Best Option For SEO
Professional SEO can benefit your business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, low quality SEO might be damaging for your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you need.
Johnston takes a three-step approach to SEO. On-page optimization is the first task of your process. This procedure involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines what your site must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your site is a reliable method to obtain information.
Your third step is local seo. This really is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the help that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will assist you to see which search phrases are yielding the greatest results. It will also demonstrate the way your search rankings have been improving from month to month.
Google Analytics will be set up on your web site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to see how many of the targeted traffic to your blog are discovering your web site via search engine listings.
If you’re interested in utilizing Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will even compare your web site to competing sites. Because this consultation will likely be free of charge, there is no reason for you not to take full advantage of it.
It’s necessary for your organization to become optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you manage a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
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- Google Maps
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- White Hat
- Mobile & Phone
- Link Building
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