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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Soldotna Alaska
Tom Johnston Is Your Best Choice For SEO
Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional which has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search marketing services you require.
Johnston takes a three-step method of SEO. On-page optimization is the first task of your process. This method involves making changes to your site to be able to improve its search engine rankings. On-page optimization can present search engines what your site must be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your website is a trustworthy source of information.
The next step is local search engine optimisation. This can be necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll get the help that you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It will likewise reveal to you how your search rankings have been improving from month to month.
Google Analytics is going to be installed on your web site, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the visitors to your website are discovering your website via search engines like google.
If you’re thinking about working with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will also compare your website to competing sites. Simply because this consultation is going to be free of charge, there is absolutely no reason behind you do not to make the most of it.
It’s essential for your business to get optimized for search engines. Strong SEO is essential to the healthiness of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.
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