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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Soldotna Alaska
Tom Johnston Can Be Your Best Option For SEO
Professional SEO will benefit your company in many ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, low quality SEO may be damaging for your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is surely an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll have the Search engine optimization services you need.
Johnston needs a three-step strategy to SEO. On-page optimization is the first task of your process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines what your website ought to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like google that your website is a trustworthy source of information.
The third step is local seo. This can be important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll get the support you need. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to reveal to you how your search rankings happen to be improving from month to month.
Google Analytics is going to be installed on your site, meaning it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to view how many of the people to your site have found your blog via search engines.
If you’re interested in working together with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will even compare your blog to competing sites. As this consultation is going to be free of charge, there is absolutely no cause of you do not to benefit from it.
It’s vital for your organization to become optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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