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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Fairbanks Alaska
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is surely an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll have the Search engine optimization services you need.
Johnston requires a three-step method of SEO. On-page optimization is step one in the process. This method involves making changes to some site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your web site must be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a trustworthy way to obtain information.
The third step is local seo. This is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be capable of getting the help that you require. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It will demonstrate how your search rankings have already been improving from month to month.
Google Analytics will probably be installed on your website, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to view what number of the people to your website have found your website via search engines like yahoo.
If you’re thinking about dealing with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will likely compare your blog to competing sites. As this consultation will be totally free, there is absolutely no reason for you not to take advantage of it.
It’s essential for your company to be optimized for search engines like yahoo. Strong SEO is essential to the fitness of any business. Whether you operate a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.
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