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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Craig Alaska
Tom Johnston Will Be Your Best Option For SEO
Professional SEO will benefit your business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is surely an experienced professional that has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is step one of your process. This procedure involves making changes into a site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your website needs to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your site is a reliable source of information.
Your third step is local search engine optimisation. This is certainly essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the assistance you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will assist you to see which keyphrases are yielding greatest results. It will likewise show you how your search rankings have already been improving from month to month.
Google Analytics will likely be placed on your web site, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the people to your blog are finding your web site via search engines like yahoo.
If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your website to competing sites. Because this consultation will likely be free of charge, there is no reason for you not to make the most of it.
It’s important for your small business to be optimized for search engines like google. Strong SEO is important to the health of any organization. Whether you have a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.
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