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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tanacross Alaska
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll get the SEO services you need.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task from the process. This technique involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can present search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your site is a reliable method to obtain information.
The 3rd step is local search engine marketing. This really is necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the support that you require. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will help you to see which search terms are yielding ideal results. It is going to show you how your search rankings are already improving from month to month.
Google Analytics will be attached to your website, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the people to your blog are discovering your website via search engines like yahoo.
If you’re thinking about working with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will be totally free, there is not any cause of you do not to benefit from it.
It’s important for your organization to become optimized for search engines. Strong SEO is essential to the healthiness of any business. Whether you manage a big national company or even a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.
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