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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ketchikan Alaska
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, poor quality SEO may be damaging for your site. Tom Johnston provides the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search marketing services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is the initial step from the process. This technique involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your website must be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your site is a trustworthy supply of information.
Your third step is local search engine optimisation. This is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It will also demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will be set up on your website, which implies it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the visitors to your site have found your website via search engines like google.
If you’re considering working together with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will also compare your site to competing sites. Since this consultation is going to be absolutely free, there is absolutely no reason behind you not to take advantage of it.
It’s important for your organization being optimized for search engines. Strong SEO is essential to the healthiness of any business. Whether you run a big national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
- Mobile & Phone
- Link Building
- Ketchikan Gateway