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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Nikiski Alaska
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll obtain the Search engine optimization services you need.
Johnston has a three-step method of SEO. On-page optimization is the first task of your process. This technique involves making changes to a site to be able to improve its search engine results. On-page optimization can show the major search engines what your site must be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a method to show search engines that your internet site is a trustworthy supply of information.
The next step is local seo. This is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be capable of getting the assistance that you desire. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will help you to see which search terms are yielding the best results. It will also reveal to you how your search rankings have been improving from month to month.
Google Analytics will be placed on your web site, which implies it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your website are discovering your blog via search engine listings.
If you’re considering working together with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will likely compare your blog to competing sites. As this consultation will be free of charge, there is not any reason for you do not to take full advantage of it.
It’s necessary for your business to become optimized for search engines. Strong SEO is vital to the health of any business. Whether you operate a huge national company or a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.
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