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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Wasilla Alaska
Tom Johnston Is The Best Option For SEO
Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search marketing services you want.
Johnston takes a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your web site needs to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your internet site is a reliable way to obtain information.
The third step is local seo. This is required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the support you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will allow you to see which search terms are yielding ideal results. It will explain to you the way your search rankings have been improving from month to month.
Google Analytics will be placed on your web site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the visitors to your website are discovering your web site via search engine listings.
If you’re enthusiastic about working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis may also compare your site to competing sites. Simply because this consultation will likely be totally free, there is absolutely no reason for you not to benefit from it.
It’s vital for your company being optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you operate a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.
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