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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Skagway Alaska
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will benefit your company in many ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional which has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll receive the SEO services you want.
Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This technique involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your site is a trustworthy supply of information.
Your third step is local search engine optimization. This is important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the support you need. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will enable you to see which search terms are yielding ideal results. It will reveal to you how your search rankings have been improving from month to month.
Google Analytics is going to be installed on your site, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see how many of the targeted traffic to your site have realized your web site via search engines like yahoo.
If you’re considering dealing with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis may also compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no reason for you not to make the most of it.
It’s vital for your business to get optimized for search engines. Strong SEO is vital to the healthiness of any company. Whether you operate a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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