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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Minnesota

      Local SEO Marketing Company Serving International Falls Minnesota

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll have the Search engine optimization services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is step one of your process. This procedure involves making changes to your site to be able to improve its search engine results. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a reliable supply of information.

      The 3rd step is local search engine optimisation. This really is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the services that you desire. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will enable you to see which search terms are yielding the best results. It will also demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will be attached to your web site, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the visitors to your website are finding your web site via search engine listings.

      If you’re thinking about dealing with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will likely compare your site to competing sites. Because this consultation will probably be absolutely free, there is not any reason behind you do not to take advantage of it.

      It’s necessary for your small business to be optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you manage a large national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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      • 48.232494
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      • Koochiching
      • International Falls
      • Minnesota
      • MN