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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Minnesota

      Local SEO Marketing Company Serving Minnetonka Minnesota

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert SEO services you need. Johnston is an experienced professional that has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the SEO services you need.

      Johnston has a three-step approach to SEO. On-page optimization is step one from the process. This procedure involves making changes into a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your site is a reliable source of information.

      The 3rd step is local search engine optimisation. This is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the support that you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will assist you to see which keyphrases are yielding the best results. It will reveal to you how your search rankings are already improving from month to month.

      Google Analytics is going to be installed on your site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the targeted traffic to your site have found your blog via search engine listings.

      If you’re thinking about utilizing Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will also compare your blog to competing sites. Since this consultation will probably be totally free, there is no reason behind you not to make the most of it.

      It’s vital for your organization to get optimized for search engines like google. Strong SEO is vital to the fitness of any organization. Whether you operate a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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