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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Minnesota

      Local SEO Marketing Company Serving Welcome Minnesota

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston offers the expert Search marketing services you need. Johnston is definitely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the SEO services you require.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first step of the process. This technique involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing search engines like Google what your site ought to be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your website is a reliable method to obtain information.

      The 3rd step is local search engine marketing. This is certainly important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the support that you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which keyphrases are yielding ideal results. It will reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your site, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to view how many of the people to your website are finding your web site via search engine listings.

      If you’re thinking about working with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will likely compare your site to competing sites. Because this consultation will probably be totally free, there is no reason for you do not to benefit from it.

      It’s necessary for your company to get optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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