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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Spring Grove Minnesota
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will benefit your company in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert Search marketing services you need. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the Search marketing services you need.
Johnston needs a three-step method of SEO. On-page optimization is the initial step from the process. This process involves making changes to your site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your website is a trustworthy way to obtain information.
The next step is local search engine optimization. This can be important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be able to get the services that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will enable you to see which keyphrases are yielding greatest results. It will also show you how your search rankings happen to be improving from month to month.
Google Analytics will probably be attached to your site, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the visitors to your site have found your website via search engines like yahoo.
If you’re thinking about utilizing Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your website to competing sites. Since this consultation will probably be absolutely free, there is absolutely no cause of you not to take full advantage of it.
It’s essential for your small business to become optimized for search engines like google. Strong SEO is crucial to the fitness of any business. Whether you manage a huge national company or even a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.
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