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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Zumbrota Minnesota
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll receive the Search marketing services you require.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task of your process. This process involves making changes to some site in order to improve its search engine results. On-page optimization can display the major search engines what your site ought to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a trustworthy way to obtain information.
The third step is local search engine optimisation. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll can get the assistance that you desire. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise show you the way your search rankings are already improving from month to month.
Google Analytics is going to be set up on your site, which means it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the visitors to your site are discovering your website via search engine listings.
If you’re interested in utilizing Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will also compare your blog to competing sites. Simply because this consultation will likely be free of charge, there is no reason for you not to benefit from it.
It’s important for your company to become optimized for search engines like google. Strong SEO is important to the fitness of any company. Whether you operate a big national company or a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.
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