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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Minnesota

      Local SEO Marketing Company Serving Detroit Lakes Minnesota

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll get the Search marketing services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first task in the process. This procedure involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can display the major search engines what your web site must be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your website is a reliable way to obtain information.

      The 3rd step is local search engine optimization. This really is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the support that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will help you to see which search terms are yielding the greatest results. It will show you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be placed on your blog, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the people to your website have found your site via search engines like google.

      If you’re enthusiastic about working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will even compare your blog to competing sites. Because this consultation will be totally free, there is no reason behind you do not to make the most of it.

      It’s essential for your company to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you have a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • GMB Listings
      • 3 Map Pack
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      • Bing
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      • Yahoo
      • SEO Consultant Services
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      • Cost
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      • 46.834262
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      • Detroit Lakes
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      • MN