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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Minnesota

      Local SEO Marketing Company Serving Faribault Minnesota

      Tom Johnston Is The Best Option For SEO

      Professional SEO can benefit your organization in many ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the SEO services you need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization is capable of showing the major search engines what your website must be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your website is a trustworthy way to obtain information.

      The 3rd step is local search engine optimization. This really is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the help that you desire. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will help you to see which keyphrases are yielding the greatest results. It will also explain to you the way your search rankings are already improving from month to month.

      Google Analytics will probably be set up on your blog, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to see what number of the targeted traffic to your site have found your site via search engines like yahoo.

      If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will even compare your blog to competing sites. Because this consultation will be totally free, there is absolutely no reason for you not to make the most of it.

      It’s essential for your business to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you have a huge national company or even a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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