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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Minnesota

      Local SEO Marketing Company Serving Upsala Minnesota

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, low quality SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the Search marketing services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the first step from the process. This process involves making changes to a site as a way to improve its search engine results. On-page optimization can show the major search engines what your site must be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a trustworthy source of information.

      The next step is local search engine optimization. This is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be capable of getting the services you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will help you to see which search terms are yielding the greatest results. It will explain to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be set up on your blog, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the website visitors to your blog are discovering your site via search engines like yahoo.

      If you’re interested in utilizing Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will likely compare your site to competing sites. As this consultation is going to be absolutely free, there is no reason for you do not to take full advantage of it.

      It’s important for your business to get optimized for search engines like yahoo. Strong SEO is vital to the health of any business. Whether you manage a big national company or a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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      • 45.804875
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      • Morrison
      • Upsala
      • Minnesota
      • MN