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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your business in many ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can offer the expert SEO services that you need. Johnston is surely an experienced professional which has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search marketing services you need.

Johnston takes a three-step approach to SEO. On-page optimization is step one of your process. This technique involves making changes to some site to be able to improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site should be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines that your internet site is a trustworthy way to obtain information.

The next step is local search engine optimization. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be capable of getting the services you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will help you to see which keyphrases are yielding the best results. It will show you how your search rankings have been improving from month to month.

Google Analytics will likely be attached to your website, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the targeted traffic to your web site are discovering your web site via search engines.

If you’re interested in working with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no cause of you not to make the most of it.

It’s essential for your organization to be optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you manage a large national company or even a small, locally-based company, you can rely Tom Johnston {to handle|to deal with|to take care of