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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Southaven Mississippi
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, low quality SEO can be damaging to your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll get the SEO services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is the initial step of your process. This procedure involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can display search engines like Google what your website ought to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your website is a trustworthy supply of information.
Your third step is local search engine marketing. This can be essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll get the support that you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will explain to you how your search rankings have been improving from month to month.
Google Analytics will likely be placed on your site, which means it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the visitors to your web site are discovering your website via search engines like google.
If you’re enthusiastic about utilizing Tom Johnston, you may contact him for a free video analysis of the site. The analysis will likely compare your blog to competing sites. Simply because this consultation will probably be free of charge, there is no cause of you not to take advantage of it.
It’s essential for your organization to be optimized for search engines. Strong SEO is essential to the healthiness of any organization. Whether you run a big national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
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