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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Mississippi

      Local SEO Marketing Company Serving Inverness Mississippi

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your company in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging to your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll receive the SEO services you need.

      Johnston requires a three-step strategy to SEO. On-page optimization is the initial step of your process. This method involves making changes to a site in order to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your site should be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a trustworthy way to obtain information.

      Your third step is local search engine optimization. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It is going to explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be placed on your blog, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the people to your site have realized your website via search engine listings.

      If you’re considering working together with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation will probably be absolutely free, there is absolutely no reason for you do not to make the most of it.

      It’s vital for your company being optimized for search engines like google. Strong SEO is important to the health of any company. Whether you run a large national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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