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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Mississippi

      Local SEO Marketing Company Serving Macon Mississippi

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll receive the Search marketing services you want.

      Johnston has a three-step approach to SEO. On-page optimization is the first task of your process. This procedure involves making changes to your site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your web site must be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your website is a reliable method to obtain information.

      The third step is local seo. This really is important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the assistance you need. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It is going to show you how your search rankings are already improving from month to month.

      Google Analytics is going to be attached to your site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your site are finding your blog via search engine listings.

      If you’re interested in dealing with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will even compare your website to competing sites. Since this consultation will likely be free of charge, there is not any reason for you not to take advantage of it.

      It’s vital for your organization being optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you manage a large national company or even a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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      • On Page Optimziation
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      • On Site SEO
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      • GMB Listings
      • 3 Map Pack
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      • Bing
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      • Local
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      • 33.125769
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      • Noxubee
      • Macon
      • Mississippi
      • MS