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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Hernando Mississippi
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, poor quality SEO might be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll receive the Search marketing services you need.
Johnston needs a three-step procedure for SEO. On-page optimization is step one of the process. This procedure involves making changes to your site so that you can improve its search engine results. On-page optimization can show search engines like yahoo what your web site ought to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your internet site is a reliable source of information.
The next step is local seo. This really is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be able to get the services that you require. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which search terms are yielding ideal results. It is going to explain to you the way your search rankings happen to be improving from month to month.
Google Analytics will probably be attached to your website, which means it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the visitors to your web site are discovering your blog via search engines.
If you’re thinking about working with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will even compare your blog to competing sites. Simply because this consultation is going to be free of charge, there is not any cause of you do not to make the most of it.
It’s important for your organization to get optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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