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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ridgeland Mississippi
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO may benefit your business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll get the SEO services you will need.
Johnston requires a three-step strategy to SEO. On-page optimization is step one of your process. This process involves making changes to your site as a way to improve its search engine results. On-page optimization is capable of showing search engines like Google what your site must be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is a way to show search engines that your internet site is a reliable supply of information.
The third step is local search engine optimisation. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll get the assistance that you require. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will allow you to see which search terms are yielding the best results. It is going to explain to you the way your search rankings have been improving from month to month.
Google Analytics will likely be set up on your blog, which means it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the visitors to your web site are finding your web site via search engines like yahoo.
If you’re considering working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your site to competing sites. As this consultation will be absolutely free, there is absolutely no basis for you do not to take full advantage of it.
It’s essential for your company being optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you have a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- White Hat
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