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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wyoming

      Local SEO Marketing Company Serving Lost Springs Wyoming

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll receive the Search engine optimization services you want.

      Johnston needs a three-step approach to SEO. On-page optimization is the initial step from the process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your internet site is a reliable way to obtain information.

      The next step is local search engine optimization. This is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be capable of getting the help you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will assist you to see which keyphrases are yielding the best results. It will also explain to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your site, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the targeted traffic to your blog have found your blog via search engine listings.

      If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis will even compare your website to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no reason behind you not to benefit from it.

      It’s vital for your small business to be optimized for search engines. Strong SEO is vital to the health of any business. Whether you run a big national company or a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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