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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
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Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your organization in several ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, low quality SEO might be damaging to your site. Tom Johnston can provide the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll get the SEO services you need.
Johnston has a three-step method of SEO. On-page optimization is step one of your process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your blog needs to be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your site is a trustworthy source of information.
Your third step is local search engine optimization. This really is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll get the support you need. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.
Google Analytics will likely be placed on your site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to find out how many of the targeted traffic to your web site are finding your website via search engines like google.
If you’re considering working with Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis will likely compare your site to competing sites. Because this consultation will be free of charge, there is not any basis for you do not to benefit from it.
It’s vital for your small business being optimized for search engines like google. Strong SEO is essential to the health of any organization. Whether you operate a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston {to handle|to deal with|to take care of
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