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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Wyoming

Local SEO Marketing Company Serving Evanston Wyoming

Tom Johnston Is Your Best Option For SEO

Professional SEO may benefit your business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston can provide the expert SEO services that you require. Johnston is surely an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you want.

Johnston has a three-step procedure for SEO. On-page optimization is the initial step of your process. This procedure involves making changes into a site so that you can improve its search engine results. On-page optimization is capable of showing search engines like Google what your web site should be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a reliable way to obtain information.

The next step is local search engine marketing. This is certainly essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll can get the help that you desire. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will help you to see which search terms are yielding the greatest results. It will explain to you the way your search rankings have already been improving from month to month.

Google Analytics is going to be placed on your blog, which means it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the targeted traffic to your web site have found your site via search engines.

If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will also compare your blog to competing sites. Since this consultation is going to be free of charge, there is not any basis for you not to benefit from it.

It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any organization. Whether you run a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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