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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Pulaski Virginia
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll have the Search engine optimization services you will need.
Johnston requires a three-step strategy to SEO. On-page optimization is the first step in the process. This method involves making changes into a site as a way to improve its search engine results. On-page optimization can show the major search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a reliable way to obtain information.
The next step is local seo. This is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll get the assistance that you desire. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will assist you to see which search phrases are yielding ideal results. It will also demonstrate how your search rankings have been improving from month to month.
Google Analytics is going to be attached to your website, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your site are discovering your site via search engines like yahoo.
If you’re interested in working with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis may also compare your website to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no reason for you not to take full advantage of it.
It’s vital for your business being optimized for search engines like google. Strong SEO is crucial to the fitness of any company. Whether you operate a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.
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