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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Daleville Virginia
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can offer the expert SEO services you need. Johnston is surely an experienced professional that has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search engine optimization services you need.
Johnston needs a three-step strategy to SEO. On-page optimization is the first task in the process. This method involves making changes to a site as a way to improve its search engine results. On-page optimization is capable of showing search engines what your site should be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable source of information.
The 3rd step is local search engine optimisation. This is important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the services that you require. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will assist you to see which search phrases are yielding the best results. It will likewise demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will probably be installed on your blog, which implies it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the visitors to your site are discovering your site via search engines.
If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis will even compare your web site to competing sites. As this consultation will be totally free, there is no basis for you not to benefit from it.
It’s necessary for your business to become optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you manage a huge national company or a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.
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