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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Monroe Utah
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO may benefit your business in many ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll obtain the Search marketing services you require.
Johnston needs a three-step procedure for SEO. On-page optimization is step one from the process. This technique involves making changes to a site as a way to improve its search engine results. On-page optimization can present search engines like yahoo what your website must be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a way to show search engines that your website is a trustworthy way to obtain information.
Your third step is local seo. This is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll get the support you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search terms are yielding the best results. It will explain to you the way your search rankings have already been improving from month to month.
Google Analytics will be placed on your web site, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your blog are discovering your site via search engines like google.
If you’re interested in working together with Tom Johnston, you may contact him for a free video analysis of your site. The analysis may also compare your blog to competing sites. Simply because this consultation will be totally free, there is absolutely no reason behind you not to take full advantage of it.
It’s necessary for your organization to become optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you have a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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